The "TherapyTok" subculture is full of both professional therapists and self-anointed mental health experts who try to make therapy tools accessible. In some ways, therapy culture has gone mainstream.

Collectivist cultures prioritize the needs, goals, and well-being of the larger community, emphasizing interdependence and social harmony. Individualistic cultures prioritize individual goals, autonomy, and personal achievements, emphasizing independence and self-reliance